Experience

Betsy MacKinnon

Email betsy {at} theliquidbetsy {dot} com

Twitter TheBetsy

Profile

Betsy’s skills and joy lie in connecting people, words and actions to spectacular outcomes. She’s excelled in entertainment (movie development, marketing at a start-up television network,) high-level financial public relations and technology product development.   Betsy uses her broad experience and skills to create innovative and focused marketing, communication and business strategies to help her clientele grow and prosper.

Betsy earned a degree in mathematics from Smith College and an MBA from Babson College’s F.W. Olin Graduate School of Business, the latter as a Babson fellow.

When not Twittering or spending time with her awesome family, Betsy reads everything, worships media (especially questionable t.v.,) scuba-dives and is so set on surfing back in her hometown of Newport Beach, California it scares her husband.

Experience

Vice President, Marketing & Communications, Inquisix  Newton, MA 2007-2010

First hire of up-and-coming sales referral and social networking site, strategic planning and marketing projects including creation of company branding and messaging, website marketing and secondary pages.

Developed overall marketing and PR plan including successful social media programs on Twitter/LinkedIn, PR outreach to key media: bloggers, business podcasters and business reporters, developed Inquisix marketing and sales materials,   A primary contributor to Inquisix’s blog, directed member relations for member, groups and affiliates, created the Inquisix Intern Program.

Intern, Siemens- Cordless Products & Software Applications  Munich, Germany Summer 2001

Conceived and developed “Gravity,” considered an innovative approach to developing applications, products and product concepts for a wireless, technologically integrated “Smart Home.” Advanced the development of this multi-disciplinary project from initial concept through final project presentation to Division President and senior management.

Senior Account Executive, Abernathy Macgregor Group  Los Angeles, CA 1998-2000

Developed investor and crisis-communication strategies; researched and created target and current investor and media lists; drafted press releases; conducted industry research; served as primary contact for newspapers, television and media; managed logistics and client services during merger and crisis engagements. Clients served ranged from Fortune 50 companies to start-ups.

Project Coordinator, UPN  Los Angeles, CA 1994-1998

Primary affiliate contact for marketing, entertainment and legal needs; managed affiliate relations and assisted in the acquisition of new affiliates. During tenure affiliate base rose from 13 to 117 stations, covering over 95% of the country.  Lead interdepartmental team of 8 as editor of a bimonthly publication of network information and marketing materials sent to all UPN affiliates.  Team orchestrated network events and affiliate marketing campaigns, including UPN’s “Upfront,” the network’s largest media selling event, occurring simultaneously in New York, Chicago, and Los Angeles, with over two thousand media buyers in attendance.

Story Editor, Scott Rudin Productions  Hollywood, CA  1993-1994

Scouted new scripts; researched writers and directors for potential film projects. Projects included: Truman Show, Addams Family Values, and Nobody’s Fool.

Executive Assistant, Motion Picture Group, Paramount Pictures  Hollywood, CA  1992-1993

Handled various aspects of creative and production process, including guiding script from preliminary synopsis to creative analysis. Coordinated appointments, handled communications. Reported to Senior Vice President of Production and President of Production.

Education

F.W. Olin Graduate School of Business at Babson College  Wellesley, MA — M.B.A., 2002 Cum Laude      Student Government, Graduate Women in Business, Babson Fellow. Awarded the Fairleigh S. Dickson Jr. Foundation Global Manager Award.

Smith College  Northampton, MA — 1992 Bachelor of Arts, Mathematics