Detox Day 30: Can Pot Shops Be the Basis for a Business Plan?

Bridget Jones’s Update of Clean Detox Day 30 or Day 17: BMI: Didn’t get a chance to weigh myself this morning, but my guess is that it’s holding.  Activity Level: Haven’t worked out, actually went to the doctor today. Meditation: If stewing for over an hour waiting to see the doctor, then, yes, I did meditate. Brief Observations: I am having a real debate as to when I should officially “quit” the hardcore detox and start incorporating other foods. I may quit this Sunday, as I’ve been invited to a dinner party. My stop day is Monday. There’s a real internal squabble raging.

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So I’ve been dizzy, nothing new if you’ve been reading the past few blogs. Real vertigo, roll over and see  everything in nauseous triplicate. After 5 days, and lots of ideas from  my friends on the  Clean Detox web site, My.CleanProgram.com, I decided to call in the Calvary in the form of my primary care doctor, Dr S.

Outside of the horrendous wait in his office (which I guess had to do to a patient emergency, so I won’t go into it great detail, though I did tweet about it.) Dr. S diagnosed a viral infection in my inner ear, wrote out a prescript for Antivert and TheBetsy was on her merry way.

Sometime during the day, perhaps while I was waiting, I found this great clip of Friday’s episode of Jimmy Kimmel the Ellen DeGenereous:

I find him delighfully hysterical. I mean who can forget his former girlfriend Sarah Silverman’s special “present” or his thoughtful, articulate and beautifully choreographed  thank you note? Both hot, searing pieces of funny.

So back to Jimmy K on Ellen. At one point on the clip, Jimmy offers his theory on the present-day cupcake craze and the thousands of storefronts dedicated to those delicious delectables  that have popped up in the last few years.

The growing popularity of medical marijuana shops.

Brilliant.

(Plus I love cupcakes, my favorite new one is THIS.)

So, strapping on my marketing and entrepreneurial cap, I thought, “This could be some kind of GREAT business and marketing plan.”  Though I don’t know how one would pitch to the more uptight money men. It’s not like you can say you want to tie your business to existing medical marijuana shops. But crazier has happened.

Tying a new business to an existing, successful one isn’t new. Jamba Juice co-located it’s stores right next to Starbucks, with Starbuck’s blessing, as it being a somewhat complementary fit. Breakfast might be a coffee for one, while their boyfriend might want a Jamba Juice smoothie. Close by, both needs could be satisfied easily. Starbucks has even used co-locating strategies regionally, offering coffee to bank customers, etc.. The Canadian chain Tim Horton’s located many stores near Canadian military bases.

So it’s not so far off to think Cupcakes to munchie-inducing medical Marijuana shops. Or doughnuts for that matter. Hooter’s (their chicken wings are killer.) Pizza. Fried Chicken. Ice Cream.

Even a Jamba Juice.

It will only be a matter of time, if it hasn’t happened already, before a business is based (overtly or not,) to the proximity of these legalized smoke shacks.

What else can we think of…?

Links to Items Featured on TheLiquidBetsy:

My.CleanProgram.com

Potlocator.com- they even have an iPhone App!

Detox Day 28 Olympic Gold Baby!

Bridget Jones’s Update of Clean Detox Day 28 or Day 15: BMI: 24.6 (+0.1) Back up. Activity Level: Still dizzy, first it was the back going out, and then now the dizziness. This stinks. Meditation: Did the sit in the chair exercise that Dr. Junger suggests. It works. Feel great. Brief Observations: Skin is great. Back to the way it was before the rashes came back. Hallelujah.

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Still dizzy. Somehow it’s worse in bed. Rolling over. It hasn’t been so bad during the day, occasionally. Just. Wish. It. Would. Go. Away. It’s crimpin’ my style. Not working out, and I was just getting back into working out. I will just have to wait this out. And that’s OK.

What I do want to talk about is the Winter Olympics. Most have watched the skating, skiing, but TheBetsy has been keeping her watchful eye on the commercials.

By far, the gold has to go to this gem by P&G:

It hits on all notes. It is poignant. It plays to our hearts, especially if we have kids. And, face it, if you’re buying P& G, and watching the Olympics, you’re at least an adult. And if it’s a weeknight viewer, you’re most likely a parent. They did a fantastic job fitting the ads to this particular market segment.

This commercial brings the human side of the equation. Not the athlete, not the brief 1:30 bio done by a CBS Sports commentators but the essence of the struggle, the dedication, the necessary sacrifice and support necessary to make it to the olympics, let alone medal in an event. Ever athlete is the kid that parent took to practice, watch during competition finger crossed, panic at every fall, pepped talked during every crises of confidence and rehabilitate after every injury. That mom’s look is truly worth a thousand words. Hopes, dreams, fears, stress. It’s a brilliantly crafted piece.

Links to Items Featured on TheLiquidBetsy:

My.CleanProgram.com

Sugar Coated & Yummy (Ear) Candy

"Drop Me a Lime"- Acid Green and all mine.

One day I had my bluetooth earpiece.

The next… it was gone.

It was black. Sleek. Sexy. Just like every other black bluetooth earpiece in existence. Hard to find in the bottom of a bag, it was tiny, and indistinguishable from everybody else’s. I probably left it on a Boston T car, … or was when I had drinks at the Four Seasons? At the Common’s playground with Katie and Suri? Perhaps when Baby Lug snatch it from my blond tresses? Or was it buried in the dark recesses of my car?  All a safe bet. I’m a busy, busy girl. But at the end of the day, still no earpiece.

I live for my bluetooth. Or more like it, without it my life is decidedly harder and more painful to pull off.

So what was a fabulous TheBetsy to do?

One word. Color.

Enter The Jawbone Prime JBT02 Bluetooth Headset .

Specifically the Ear Candy Edition, in the fetching “Drop Me a Lime.”

Just like the photo above. Distinctive. Better yet, (for me) easier to spot. Harder to lose. Plus it comes with the famous Jawbone “Noise Assassin.”  (ohhhhh yeah baybeee,  I didn’t know what that was but I knew I had to get me some Noise Assassin!)

At around $129 it’s not cheap. But neither is losing one more damn mobile headset. You see, TheBetsy is both Thrifty AND Fabulous.

Here is a nice close up of one called “Frankly Scarlet Red:”

So I order. I get. The most incredible package. Ever.

You know how Apple does great design? My first impression of my new Jawbone is great packaging. I am delighted before I’ve even tried the headset.

A little story… when I was in Japan, I was told, upon seeing a insanely intricately designed sushi and sashimi platter, “we eat with our eyes first.”  Well, in that vein the Jawbone Ear Candy packaging was nothing short of a feast. I’d recommend buying it just for that if you have anything do with consumer products (for research purposes of course.) That box was a layer upon layer of joyful cool and intuitive unfolding. Brilliant marketing tactic, and something Jawbone (and Apple) just plain get.

Then the instructions. Whoa. This baby does a lot. This is what I know for sure:

• Custom Fit- with 2 styles and 6 different sizes of earbuds, plus 2 ear loops I knew I had a really good chance of a solid fit.
• Sleek design- must say, sweet design. As the Jawbone people say, “If it’s not beautiful, it doesn’t belong on your face.” I wouldn’t say it’s like a piece of jewelry you’re going to want to wear all the time, but it is a much more stylish alternative to plain black.
• Functionality- besides on/off you can redial last number called, initiate voice dial, change volume during a call, reject & answer calls and of course the deadly-sounding NoiseAssassin.

TheBetsy Sums It All Up:

I’ve already lost it. Not just once… but twice.

And found… twice.

The last time a friend found it on the floor. At a restaurant we just had lunch at. And KNEW it was mine. In that respect it’s worth every penny (vs. buying two more.)  So distinctive, the green has proven easy to find, even in the bottom of a black handbag. Worth even a few compliments. Don’t get me wrong, this Jawbone is still not an “fashion accessory” per se.

As for all the functionality, and even the Noise Assassin, frankly I really don’t use it all or even appreciate it. For me, a headset with one-touch answer & disconnect and crisp clear audio, makes me giddy happy. Which the Jawbone Prime JBT02 Bluetooth Headset Ear Candy does beautifully. The only issue I’ve had is in the fit. To be entirely honest this may be due to the fact I really busy: I have small kids, tend to carry a lot of crap, and I move around a lot. Thus I opted to have both the ear bud and the ear loop for extra security. So if I have any issues it’s usually a combo of some grabby kid or  caught hair (I have a lot) and sunglasses.

Cut to the chase sister, is it worth the coin?

Only you can decide. Have you lost your mobile headset? Or just not into basic black and like the idea of fantastical colors like “Lilac You Mean it”  or “‘Yello!”?  Do you really work your headset… I mean do you make Ari Gold look like he’s still in the mailroom? Then yes, you ‘d probably love it.

Personally I feel guilty not using all the features but thankful that I didn’t have to buy a new headset again. So given a do-over, I’d totally buy it again.

Clever Boobs-Selling Breast Cancer Awareness

October is National Breast Cancer Awareness Month.

Duh. It’s pretty hard to miss.

I am always curious as how see the various approaches to “selling” Breast Cancer Awareness. It’s a touchy subject, societies attitudes toward discussing breasts in general are …uh.. bumpy at best. Both functional and sex object, the topic causing grown men to squirm in mixed company or boast when with the guys. Just ask any breastfeeding Mom, to go public or not? That is the question. Or if you don’t see the big deal try this exercise: next “breast cancer awareness” commercial try replacing “breast” with “scrotum” and you pretty much see why people are little gun-shy.

I personally wince at just about every erectile dysfunction ad. That’s mostly over the Massingill-like execution of the ads themselves. Dueling bathtubs? Really?

But I stray… You have to give them credit. Every October, breast cancer organizations valiantly attempt to both raise awareness about breast cancer as well as reduce the public stigma around the topic.  Not easy. I look forward to see their efforts as I do Super Bowl commericals– sometimes you’re treated to some really clever, innovative and just plain good ads and grassroots outreach.

Some do by facts.

Some do by color.

Some do by shock.

Some do by touching appeal.

Some do it by being just plain authentically real.

Like my chica Jamie Inman.

Her  Stay In the Pink website dedicated to raising awareness about a cancer that affected her not once, but twice. Her earnestness and I’ve-been-there experience is so authentic, so charming, the delivery cannot help but hit home.

Recently she put her message where her mouth is on YouTube.

Lastly, some do it with humor.

Which of all ways to “sell” an uncomfortable topic, nothing beats humor in my book.

It breaks the ice. It gets RT and YouTubed and forwarded on in email. It gets chatted up by the boys over beer. It spreads like wildfire and eases viewers into the message. Perhaps making them a bit more receptive to the next encounter or impression, and with something like Breast Cancer, I doubt any organization cares who got you to go get the mammogram, just that you got one.

Check out a few faves straight from the humor dept.

It’s a TVBETSY Interview- Holy Salsa!

This is seriously good stuff.

It is divine, heaven-sent, hence the “Holy” part.

Unpretentious, not fancy. Super mild. I nicknamed it “Gazpacho Salsa”– and you will drink the juice after.

Promise.

Tammy Johnson “Chopper” is the guilty party. She makes it at The Carpenter Farm Stand in Matunuk, RI.

She also loves Mickey Mouse, drives a school bus in the winter, and works at the Carpenter’s Farm Stand in the summer. Tammy’s an Old Swamp Yankee or “Bogger” and damn proud of it.  Which I find this utterly charming. Swamp Yankees are, by nature, ornery and cantankerous, loyal and give the shirt off their backs, but don’t cross them. Named for the Yankees that, during the Revolution, hid in the swamps from the British, using peet moss from the bogs to keep warm and cook food.

Tammy in her Mickey Apron- LOVE IT!

Tammy’s a character in the finest sense of the word. Oh, and she makes some damn fine salsa.

This is her first summer working for the stand’s owner and farmer, David Carpenter. She started working the register and helping harvest the corn and during the down time, she’d go through produce and take out bruised, unsaleable fruit and veggies. Being the beloved Swamp Yankee, she just couldn’t throw good produce away. Too beautiful, too fresh, and it was just bruised.  So she took the big basket of fresh tomatoes, corn, basil, cilantro, and created a Matunuk legend.

How good?  People take buy Tammy’s salsa and try to pass it off as their own at parties. Now to TheBetsy, that’s the highest accolade.

Tammy and her fabulous tattoos

Covered in tattoos, she jokes she’s the “tough, rough lady that makes salsa.”  Rough? The rose tattoos are a part of memorial garden honoring members of her family who died of cancer. A work in progress, every Sunday, she visits her son, a tatoo artist, he spends 3 hours adding to it. Her father’s ashes were used in one of them.

Seriously, how could you not love this lady?

The roses were inspired by her daughter’s art project and a picture drawn by one her high schoolers she buses. Again, she’s an old Yankee.

Her salsa secret? “Doesn’t have to been top of the line, just FRESH.”

Amen sister.

Her salsa is $12 per 2lb deli container. Pricey? You bet. When Tammy first started making her salsa,  the price was much lower, but “Value Pricing” took in effect, and with the salsa selling out, the boss (Farmer David Carpenter) raised the price,  people kept buying, and he raised it again, and it still sells out. I ate it all in one day- it was THAT good. Plus. I’ve scored you the recipe (see below)  so quit yer whining and enjoy.

When she first proposed the idea of turning the bruised veggies into salsa, David Carpenter asked if she knew how to make salsa. Not surprisingly, Tammy replied, “Nope, But I can learn.”

Her first batches started out doing it all in food processor. Too mushy,  the flavors too blended. Too much like Gazpacho. So she went chunky.

She looks for very ripe, very fresh tomatoes. Just cuts out bad spots. Use fresh corn and cheap cans of black beans. After several tries (and errors) Tammy ended up with this.

So check out a LiquidBetsy interview of Tammy Johnson and her amazing Carpenter Farm Stand Salsa (a.k.a. Ole’ Swamp Yankee Salsa or  Heavenly Gazpacho Salsa.)

Now I’ve made several test batches, post-interview. Both good and bad. Best were based on fresh. Fresh tomatoes, corn, basil,  all fresh, fresh fresh. Did I say fresh? But winter approaches so this isn’t happening. So when you try to make this,  keep that in mind. You do get pretty close with major market tomatoes, corn and salsa so it isn’t a total loss. Close enough, and  I’m happy with that. As a base, this salsa is fantastic. Add jalapeno for heat, or just puree the extra for Gazpach0. Great with fish, it is also amazing with eggs (hello healthy breakfast burrito!)

Know this before you start. Tammy:

• Never measures, whatever looks good. Because measurement here is iffy so use your best judgement, erring on less. You can always add more at the end.
• Tastes when done. Then she adjusts salt/pepper, veggies when done.
• Measures her “batch” by a salad or mixing bowl. That, and a 2 lb. deli container. See the accompanying pictures.

Carpenter Farm Stand Salsa, a.k.a. Ole’ Swamp Yankee Salsa or  Heavenly Gazpatcho Salsa

Layer the following in a standard size salad bowl:

• Tomatoes: Here is the real secret- the tomatoes must be almost gone. Even a few black spots. It is at the height of it’s tomatoey goodness. Cut out the black spots etc.
• Lime juice from 2-3 limes.
• Salt /Pepper
• 2 Ears Corn: Tammy cooks her fresh-off-the-farm corn for six mins in microwave, no cleaning necessary. Says it comes out clean, and when I tried it,  it does! Let it cool to at least warm.
• 1 Can of Black Beans. Don’t rinse beans throw the whole can juice and all. How freakin’ easy!

Dice the following finely in a chopper or food processor and add to mixture. Not pureed, but  finely chopped as it infuses the flavor and really makes strong flavors subtle. See the accompanying picture to get a sense of how much.

• 4 cloves of Garlic (put in food processor)
• 1/2 Onion
• Add to mixture

Next Chop in a Chopper/Food Processor (see the picture of the 2lb deli container to get an idea)

• Cilantro
• Basil  (I’d say this is THE secret ingredient, it really adds something special)

At the end it should basically look like this:

Again, you can customize this recipe by adding your own jalapeno pepper (Tammy recommends only one) or as I suggested a fire-roasted hot or bell pepper. Tammy even slips in some zucchini and no one is the wiser. a great idea for sneaky nutrition!

Easy to make, awesome to taste, great to share.

Please, please, please  share what YOU did with Tammy’s salsa- it’s easy, just comment on the blog.

So WRONG it’s Right: The Bucketful of Wrong Done Right

First off, thanks for the positive response to my last post, Bucketful of Wrong.

Personally, I feel like I’m still recovering from it– I don’t know about you, but that image will be seared forever in my brain. Or, at least,  for the next few days…

One of TheLiquidBetsy’s readers forward what can only be described as a “Bucketful of Wrong” done, well, done right. And it’s a great “Get.” (A moment of Cheers and gratitude to all that sent me items to post. Thank you.)

I think you’ll agree.

Courtesy of the talented hoodlums at Energy BBDO, I proudly present Canadian Clubs’ “Your Father…. Damn Right He Drank It” ads. This ad grabs you by the Noggins, makes you say “What?!?!! and then goes in for the kill with clever, nostalgic and just plain great copy.

Enjoy.

And another:

Courtesy of adsoftheworld.com

I LOVE the annoyed look on the faces of the Daddy fisherman- like someone asked if he was wearing sunscreen, or tried to stop them before they made a clean getaway.  Hysterical.

Hats off to the whole team.

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Marty Orzio
Creative Directors: Derek Sherman, Jason Stanfield
Copywriter: Derek Sherman
Art Director: Jason Stanfield
Designers: Steve Denekas, Jason Hardy
Senior Art Buyer: Liz Miller- Gershfeld
Assistant Art Buyer: Jackie VanWinkle
Print Producer: Linda Dos Santos
Photographer: Robert Whitman
Account Services: Doug Ryan, Marzena Grecki

And

Dear Chica Who “Snatched-Flashed” My Husband

When: Couple of days ago, Lunchtime

Where: Apple Store at CambridgeSide Place

Next (Unconfirmed) Showing: Wednesday, 1:00 pm E.D.T. (RSVP may be required, please see below)

_______________________________________________________________________________

Dear Chica Who Snatched-Flashed My Husband:

Thank you. You made his day.  My hubby came home with a big grin and good story. And I get some good SEO for TheLiquidBetsy.com.

Sweet.

So here’s the breakdown: just minding his own business, stalking some innocent Apple computers, researching home-audio… He looks over to see  (BAM!) your crotch dusters open to the dark & curlies with the good-lookin’ owner  (you) beaming at him. Oh, he’s been flashed before (Miami, breakfast at a diner… but it’s Miami so that’s like saying he saw someone pick a booger.)  And up until now, it’s always been just boobs.

Well to say you gave him a big ego stroke is an understatement (versus a stroke, which, thinking about it, there might be high correlation in Miami of elderly strokes to flashing incidents… just a thought.) He’s a hottie (which I’ve already know,) but now he has (recent) third party confirmation… at the Apple Store no less.

So I plan on sending him again (I’ll come up with a reason… he’s a techno-apple-geek so that’s not hard) next week, say Wednesday? 1:00pm? You just bring the crotch-duster jeans and your smile. You may even have a rather large and enthusiastic audience this time. You can thank me later.

Hmm, perhaps this the new grass-roots in-store marketing campaign for Apple? Like they need it… how about other more-needy stores sponsor? Sort of like the secret shopper…. with more flash.

Thanks again.

Cheers.

TheBetsy

Oh, if you’re interested in attending the next… um show let me know. Hit the comments. If i get enough I’ll set up some sort of event RSVP. Bring your $1 bills, though I’m not sure she’s in it for the cash. Or your credit card (for the Apple Store.)  Drinks later at The Cheesecake Factory.

Full disclosure: an not sponsoring this event, nor am I being sponsored. Though I may totally hit up Apple & Cheesecake Factory for a kick-back if a lot of you eager beavers show up.

Brutal Baby- The Teenage Media Consumer

Veruca Salt, original brutal baby from Charlie and the Chocolate Factory 1971

You in media?

Social Media, Media Products, Newspapers, TV, Cable, Mobile Phones, Computers, Gaming?

You want to meet your customer? Really meet them?

Say hello to Matthew Robson, the 15 year old “analyst” from Morgan Stanley (UK.) His recent piece “How Teenagers Consume Media” is causing a sensation, even being featured the front page of the Financial Times. He and his mates are your customer now and for the the next 20 years. Socio-econo-techn0-politically developed and served fresh. He’s being shaped by our recent past, present and future. He’s preferences will shape our world as he (and his pals) buy & consume, create and creatively destroy.

By just writing this sensational piece he’s probably already changed the future media landscape.

Out of the mouths of babes, the truth. Brutual. Beautiful. Honest. Complete with Oompa-Loompas lyrical commentary.

What are you going to do with it?

I just because I love this- Veruca Salt’s demise in 1971’s Chocolate Factory. Brutal Baby. Brutal. But perfect.

Bite Me Dunkin Donuts. You’re the 70’s Detroit of Doughnuts.

This in response to my Twitter tirade on Dunkin’ Donuts – I promised to expand my 140 character posts into sometime more readable. So, as promised,  here ya go.

A week or so ago was National Doughnut Day.

I love doughnuts. Not on par with cupcakes, or Nutella, or Burn Notice (on USA Network…) but a good doughnut and an ice-cold glass of full-fat milk can be a heavenly experience. Problem is, I live in the North East of the U.S.A. which is pretty much Dunkin’ Donuts territory. So back to my story…

Most places offered a free doughnut for the day (with some sort of purchase, natch) and Dunkin was no different. So being the thrifty (e.g. cheap) Scottish lassie I am, I made a detour with Baby Lug in tow for our free doughnuts. Wondering why in the heck have I not had a doughnut in a while… I mean I love ‘em, right?

Wonder no longer. Dunkin’ Donuts’ offering is embarrassing.

Now my young son loves Dunkin’- but he’s two. He doesn’t know any better. But at Dunkin’– they should. Call me “a marketing person who happens to be a foodie” but if you have it in your name (even if it’s misspelled) the product should be good.  My husband argues that no one goes to Dunkin’ Donut for the doughnuts, they go for the coffee. Silly rabbit Betsy.

It should matter.

Look I don’t expect much in a pastry from Starbucks Coffee or a salad from McDonalds (though they’re not bad in a pinch.) But crap doughnuts from a donut purveyor? That’s just sad. Or worse, it’s just complacency on the part of Dunkin’ Donuts and THAT’S unforgivable. It’s like Detroit of the 70’s– just because you’re the only game in town doesn’t mean you can slack off. Not in this economy. Not ever.

What also irks me is how Dunkin’ takes over a territory. It’s very similar to Walmart- they move into a town and wipe out the local Mom & Pop doughnut shops with convenience and consistently decent coffee. But what they lack is a good doughnut.

They seem to want to offer good food. They hired the ever perky Rachel Ray. Their menu boasts breakfast items, flatbreads, etc. Though I don’t know anyone how has ever really eaten one and enjoyed it. I tried to look at their site to find out more about their menu development and doughnuts… and found nada outside nutritional info. Not even the executive chef that run’s their kitchen. Tons of ways to order coffee though!

What I do know is they are mass produced at the lowest possible price point. Not in small batches, not a whole lot of variety outside of differing kinds cake, and variations of glaze and the god-almighty playdate staple … The muchkin. No bearclaws, no old fashion, no coconut.

Oh and the quality of their cake and glazed? The former has too much nutmeg, the latter is just meh, innocuous and nothing special. Too puffy and always tastes slightly stale. What Dunkin DOES do is make the most of these two basic recipes by using them as the base for most of the rest of their doughnuts. Sure the y have Boston Creme and that doesn’t make variety. And they always have that “just trucked-in taste.”

I think I spent most of my tweets trying to get Winchell’s to buy Dunkin’. At least with Winchell’s you get more variety out of a franchised doughnut. But the best of all is the little doughnut stores that dot the beaches, Main Streets, and corner stores of our great nation. Made early and fresh by people who actually own them.

Perhaps this is the next trend in food? Gourmet doughnuts. Now that is something I’d pay more than full price for!

Move over Magnolia Bakery… the era of the designer doughnut may just be here…

And lest you forget what is was all about Dunkin’, here’s your own 1983 commercial:

Read The Liquid Betsy, NOW Listen to @TheBetsy on BlogTalk Radio!

I was interviewed recently and thought I’d share the end product. Cause it’s good.

Jon Hansen, host of Blog Radio’s PI Window of Business asked me to join a panel to discuss “Has Blogging Crossed the Threshold of Legitimacy?“ I was happy to accept. What an excellent experience I had!  The panel was outstanding, the discussion was fast and furious, and our host kept the us all on time and on topic. One of the best interviews I’ve ever done or been associated with. We went over the allotted time limit. I could have chatted for a lot longer (but you knew that…)

So many thanks to my fellow panelists: the delightful Dr. Ellen Brandt, Ph.D.,  the winner in the Community Marketing’s Great Blog Off. – congrats to her for this week, she launches her new blog “Baby Boomers – The Angriest Generation”; the insightful Elizabeth Hannan, an on-line evangelist at Pragmatic Marketing whose firm focuses on leveraging the new media to elevate brand awareness; and David Bush, who as CEO of Iasta (a supply chain software company) launched probably one of the first “content marketing” blogs as the creator and editor of an industry leading blog the e-Sourcing Forum.

So here is the interview in it’s entirety for your listening enjoyment.