Daniel Craig’s 007 for WeAreEquals/Int’l Women’s Day (LeBetsy cool cause)

007--exploitation at it's finest. (Pix courtesy of http://bluray.ign.com)

The Business of Life is… fighting the good fight.

This time it’s about Annie Lennox (Oh heavenly 80s-90′s rock star) and her cause WeAreEquals, celebrating International Women’s Day, March 8th.

It’s about righting the equation between women and men. Equal pay for equal work, the right for women to feel safe, get an education and just treated in manner that is fair. Not too much to ask, for Annie this is a Brava! for the Diva.

And there is no better person than James Bond to deliver it.  This is a clever ad and it’s delivered beautifully.

Bravo for Daniel Craig for being up for the challenge– it was an inspired choice to use his most famous character to deliver the message, and an extra super bonus to have Dame Judi Dench for the voice over.

Annie, Daniel, Judi and WeAreEquals– you rock.