The Business of Life loves Super-Bowl Commercials. Loves them. (Did I say love them?) Loves them!
I love Super-Bowl Sunday (yes, you freakin’ jerks TM’d the phrase “Super Bowl” but noticed I’m talking about the day not the… umm, “Big Game.”)
Oh, honesty time: What I love are the parties. The crappy half-time shows (Making fun of bad production values, oh I’m so your girl) but the game? Whatever. Sure, you’re heart-broken of elated your team lost or won just wait 364 more days and you’ll be over it.
But the commercials… oh for a marketing, creative and business-centric gal like myself…it’s… heaven. It’s a “shut-up-and-drink yer-Bud-and-leave-me-alone” because I’m transfixed. And folks, it would seem Christmas came early as I think I’ve found the winner a whole 24+ hours a head of the game. This is good news for me, as some of you might know, I’ll be flying to California on game day.
IMHO, VW’s “The Force” Passat commercial is the one to beat tomorrow.
My prediction we’re going to remember this spot long after we forget who won tomorrow.
“The Force” has broad-appeal: it’s nostaligic, sweet, funny and charming, it touches a potential consumer on all levels. It also clever- it actively involves the car (and it’s special features) into the storyline versus being just an accessory. More memorable tie-in (and buy-in).
For advertisers it’s all about impressions, they get that by paying millions during the “Big Game” for the eyeballs watching — but it’s harder to finesse the quality of impression made. And VW did quality — because if you’re in the market for a new car — you’ll probably add Passat (or at least think about it) to your potential list, even if you weren’t entertaining the idea of a four-door.
That’s why it get’s my vote today as the best in show for tomorrow.
And just to prove “The Force” (I couldn’t help myself, that spot is so freak’n charming) of a good commercial, here’s another “best in show” that did wonders for the brand Reebok. Here’s Reebok’s “Terry Tate: Office Linebacker”. But (super-bonus brownie points, no Googling) can you tell me who the hell was in the game? My favorite part? Terry Tate saying “Heeeeeeeeey Janice!”