So lately I’ve been researching the huge movement currently happening in publishing from paper to digital.
From textbooks to magazines there is a quiet revolution going on, focused on how we read. You should totally read the nifty article the New York Observer did on Scott Dadich, being heralded as the “Saviour of Conde Nast.”
As Wired Magazine’s creative director, Dadich, inspired by the iPhone, thought that though the iPhone was much too small, a 13 inch tablet would be just about the right size for a fully-realized digital version of the magazine (this was all prior to the iPad’s debut). He must have convinced the right people because, from conception of May 2009 to debut of the Wired iPhone app, it has since sold a mind-blowing 102, 884 copies since it’s been on the market.
That deserves a “Holy Schnikes!” , especially in a world where plummeting subscriptions is the norm, and magazines are being shuttered left and right.
Since then Conde Nast has totally jumped on board- changing their business plan to focus (and capitalize) on promise of digital.
It’s amazing how much of a shift this is (and is going to be) in media. With the iPad as the catalyst, magazines, novels, newspapers, textbooks all are all in play. And it’s ramping up faster than you think.
The landscape of how you view media, gather information or how your kids (and not just college, I mean K-12) are educated will be totally different in 5 years. Totally different.
And it’s going to be awesome.
(Lord, I love technology and progress.)
Here is some more info on Wired’s very cool digital offering: