The Business of LIfe in One Swig

LocalBetsy: Boston’s Perfect Brows, Flawless Makeup, Perfectly You

The confidence that comes when you know you look your best is pretty hard to beat.

So partly as a reward to myself for working so hard these past months, and partly because I really needed it, I scurried off to get new makeup and a cleaned up brow-line.

All this logic found me, per a friend’s recommendation, at Sarra and in the confident hands of owner Lauren Genatossio. Named after Lauren’s makeup- artist grandmother,  Sara (pronounced Sa-Ray) is an extension of her philosophy of beauty- an inviting environment where women have access to top products and advice. An experienced makeup artist, Lauren’s a  ”precision brow” guru, listed as Improper Bostonian’s Best of Boston 2009 “best eyebrow shaper.” Her credits include W, Glamour, Elle, Maroon Five, and Bruce Willis.

Needless to say, I felt more than pretty ok with letting her have a go at my eyebrows.

When I arrive, I see TheLiquidBetsy reader Sarah T., having her brows done- she told me she was hooked after her first experience and is now pretty much a regular.

2 1/2 hours later, I had perfect precision brows, gorgeous makeup (on my face and in my bag) and new-found knowledge on what works for me. What I liked about Lauren, was her focus on educating her clients and her practical approach. I learned where most make-up is made, how she selects her own skin care and make-up products and, best of all, how the hell to make it all look good on me. Not the “Joan Collins- Runway-OMG-I can’t do this by myself “way, but the “I’m busy- I need to look put together with the least amount of steps + the few nights I go out with the hubby” nice. I also left feeling I could replicate 9o% what she had done.

And for the ROI crowd, dollar for dollar, this was, without a doubt the best money I’ve spent for make-up. Ever.  The brow is included in the lesson, but also the promise that Lauren (and her team) would be happy to do refresher. At Sarra they don’t push what you don’t need- when making the appointment I was told to bring my old makeup and brushes. Lauren went through everything I owned and edited, throwing out what I didn’t need and telling me what to keep, often in lieu of her own product line. Not hard to see why she has such a devoted clientele.

But don’t take my word for it, see Lauren in action. On me.

An appointment with Lauren for a make-up lesson will cost you $180,  this includes the precision brow shaping  ($40 value,) with $100 going toward any makeup or product purchased during the visit. Not bad, considering any make-up worth a trip to Saks would cost you that within the first couple of items and/or parking, brow not included. My friend who originally suggested Sarra, loves the reasonable prices. After dropping her entire makeup bag- and breaking every single piece- in Las Vegas. She visted Sarra and for around $200 replaced everything she needed. But you should note things can be more, depending if you include skin care products, or need extras like special brushes.

And just for TheLiquidBetsy readers, Sarra is taking half-off your initial precision brow apt.- say “Betsy sent me” at the time you schedule your apt. and save $20.

Can you say “Book’em Dan-O?

A precision brows last typically between 4-6 weeks. And men are also a part of Lauren’s clientele, so drag your boyfriends and husbands in, tell them they’ll get a more natural effect vs. waxing. (And you won’t be lying.)

Visit Lauren and her team at the Boston and Hingham locations.

Sarra- Boston
840 Summer Street
South Boston, MA 02127-1533
(617) 269-8999

Sarra- Hingham
104 North Street
Hingham, MA 02043-1842
(781) 749-5599

Or check out them out on Google Maps.

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