Comments on: Just thinking… http://theliquidbetsy.com/2009/04/just-thinking/ The Business of LIfe in One Swig Wed, 08 Sep 2010 13:52:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Scot Duke http://theliquidbetsy.com/2009/04/just-thinking/comment-page-1/#comment-42 Scot Duke Tue, 14 Apr 2009 23:59:07 +0000 http://theliquidbetsy.com/?p=308#comment-42 First of all FB does not have as many members as they want you tho think. OH, they can validate a count of profiles, but that does not equal Real people per profile. There was a study done a few years ago that showed that the number of abandoned profiles on FB and profiles set up by BOT's was well over 60%..probably higher now..but that is not the point here. What makes sites like FB popular and what makes 'apps' popular to large numbers of people is all based on something rather basic. Offline gatherings... Yep.If it was not for college kids having "keggers" on the weekend FB would have never been started and held its popularity. The same thing with popular apps that get popular with people. Most of the apps are introduced as part of some offline activity where Real Live people get to see other people Real reactions. that sticks (to use your phrase) with them and they carry that relationship online where the viral social media starts. The key to anything online being "sticky" is how it is presented and the more popular ones all have some offline group or gathering that used it or developed it as part of their normal social gathering.. At least that is what I have found is how most of popular stuff out online has gotten popular. First of all FB does not have as many members as they want you tho think. OH, they can validate a count of profiles, but that does not equal Real people per profile.
There was a study done a few years ago that showed that the number of abandoned profiles on FB and profiles set up by BOT’s was well over 60%..probably higher now..but that is not the point here.

What makes sites like FB popular and what makes ‘apps’ popular to large numbers of people is all based on something rather basic.
Offline gatherings…
Yep.If it was not for college kids having “keggers” on the weekend FB would have never been started and held its popularity. The same thing with popular apps that get popular with people. Most of the apps are introduced as part of some offline activity where Real Live people get to see other people Real reactions. that sticks (to use your phrase) with them and they carry that relationship online where the viral social media starts.
The key to anything online being “sticky” is how it is presented and the more popular ones all have some offline group or gathering that used it or developed it as part of their normal social gathering..
At least that is what I have found is how most of popular stuff out online has gotten popular.

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